A pitch is basically a film encapsulated in 25 words or less, it's usually one sentence. The concept is one based off of an elevator pitch, a pitch that emphasizes concision as if you were trying to sell your idea within the span of an elevator trip.
Pitch 1: All of the most infamous antagonists join together to wreak havoc on the world. This pitch falls into the horror genre because it's meant to scare the audience. The antagonists would include villains such as Dracula, Frankenstein, and Penny Wise.
Pitch 2: A bridesmaid is obsessed with the bride, her twin and she plans to kill her in order to take her identity. Thus pitch falls into the thriller genre because it is meant to create suspension and fear in the audience. The bridesmaid envy's her sister and will go great lengths to take over her life even if that includes killing her.
Pitch 3: A person (or group) kills people who have been listed for committing the seven deadly sins. This idea is in the horror/thriller genre because it is a film that will induce terror in viewers. The killer in this film would be a person that personally knows each of the people listed. Therefore, the killer would have reason for murdering each person because they personally know that they've done it.
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