Wednesday, October 16, 2019

Planning Blog for Happy Meal Commercial

In my research blog, I described the numerous methods utilized by McDonalds to promote their happy meals. Our project will be a commercial based off of the toy for a recent McDonalds toy.
The theme for this year through October 14, 2019 is Barbie and Hot Wheels-- both under the company Mattel. Our commercial will be geared towards Barbie and will be built around the concept "You can be anything." Three of the four of us will be playing the part of children in the commercial. All three of the children will be speaking and receiving happy meals. The final person will play the role of the cashier at McDonalds.

In order to create this commercial, various Mis En Scene must be utilized in order for the subject to understand. As props, we will include the infamous red box with the golden smile arches. The boxes will contain a meal and the toy to be featured in the commercial. For costuming, the worker will wear all black and the customers will be wearing child-like attire and backpacks, acting as children coming from school. Our schedule will lead as follows: We will first set up around the front of the school to show that the kids are leaving and heading to McDonalds. The school will be shown for a few seconds after which we will cut to the senior patio, which will serve as our McDonalds outdoor seating area. Next we will switch to a trunk shot that will show the faces of the kids as they open their happy meals when they spot their barbie toy. 

Unfortunately, South Florida tends to have unpredictable weather, and the bulk of our plans are dependent upon a favorable forecast. In the case of precipitation , the McDonalds scene would be moved from the senior patio to the media center or the cafeteria if we're granted permission. As for the introductory scene, it will be moved to somewhere under shelter. In preparation of an absence, the members of my group will learn each others parts so that we can assume both roles effectively. 


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